Web, digital & content

Integrity Growth & Second Set of Eyes

The challenge

Integrity Growth needed to communicate a complex professional service in a way that felt credible, distinctive and easy to understand. As the business evolved, the challenge expanded to introducing Second Set of Eyes as a related offer without creating confusion between the two propositions.

My role

I worked directly with the business owner across brand development for both Integrity Growth and Second Set of Eyes, visual identity, website strategy, content structure and digital design.

My role included thinking through how services should be organised and presented, how the brands should relate visually, and how users would move through the information online.

The solution

I created a sophisticated visual language and digital experience designed around clarity, confidence and expertise.

As Second Set of Eyes developed, I helped establish a visual and digital relationship between the offers that allowed the new proposition to have its own presence while remaining connected to the broader Integrity Growth business.