Visual identity branding

Red Tree Grove

The challenge

Red Tree Grove needed an identity and digital presence that reflected the character and quality of its boutique accommodation while creating a cohesive experience for guests across digital and physical touchpoints. The founder has an affinity with Corten steel and it was a requirement to weave this into the brand.

My role

I worked across the development and application of the brand, including refinement of the visual identity, typography and colour system, website design, signage and supporting accommodation touchpoints.

My involvement extended beyond graphic design into considering how the business would present itself to guests and how the brand experience would remain consistent from discovery and booking through to arrival.

The solution

I developed a restrained, nature-led visual system that gives Red Tree Grove a distinctive identity while allowing the property itself to remain central. The identity was carried consistently across the website, signage and guest-facing applications, creating a considered experience that connects the digital brand with the physical destination.

Brand identity · Digital · Signage · Customer experience · Hospitality